01 November 2014

New On Shelf: L'Oreal, Maybelline, Rimmel, Max Factor, Skin Theory

YES! I changed the title of this launch series.

"Drugstore Cosmetics Launches for Australia" was just too long, and I thought this would rock it better -- short and sweet.

Also compiled the photos with swatch previews. I spent a lot of time doing this, but I'm sure it'll be helpful for you!

L'Oreal Paris
These were October launches, but I thought I'd pop them into this post. It seems like the brand itself didn't really promote these products, so here goes...

Colour Riche Mono Eyeshadow ($19.95/10 shades)
With a creamy and smooth formula, these offer an intense and bright colour payoff. There's only 10 shades though, and most seems pretty neutral.

Infallible Gel Nail Polishes ($12.95/8 shades)
"The first nail polish to challenge a UV manicure", they say. Colour on one end, top coat on one end. The two combined promises 14 day of chip-free wear. I can't imagine storing these with my regular bottled-polishes, haha. I am a freak when it comes to consistency in packaging!

Colour Riche Le Vernis The Whites Collection ($6.95)
A new collection, The Whites, to add to their existing Le Vernis range! All are pastels, very season trendy for Spring/Summer!

Glam Matte Lip Glosses ($21.95/5 shades)
Hefty price tag! These are bright, bold matte colour lip "glosses", or maybe lip lacquer would be a better way to put it. They do, however, look more like lip glosses than anything though. Will look for them at Priceline next time!

Brow Artist Plumper ($18.95/3 shades)
Tinted brow products seems to be finally making a hit. A lot of brands has been coming out with brow products lately! Eggciting!

True Match Liquid Foundation ($29.95/1 new shade)
Not a new launch, but +1 new shade called C2 Rose Vanilla! Yay!

Colour Riche Le Vernis ($6.95/1 new shade)
Another new shade to their existing Colour Riche nail lacquers -- Orchid. Photo included below!

Infallible 2-Step Lip Colour ($29.95/5 new shades)
Urgh. Hefty price tag again! $30 for a lip colour, that's almost 1 MAC lipstick? These must work really well. Has anyone tried them?

Glam Bronze Eau De Soleil ($19.95/1 shade)
Wa wa. Looks like one of their foundations... This is LIMITED EDITION, yeap. A limited edition bronzing foundation with a lightweight formula, enriched with gold micro-pigments for a natural, light reflecting and bronzed look. Lmao. The whole description sounds like a hot mess, to me. I wonder what it's like!

That's all for L'Oreal. Whew! A handful, and some of these products are a mouthful... lol. On to the other brands, hold on tight!

Maybelline SuperStay Megawatt Lip Colours ($18.95/5 shades)
Yay!! More lip products! Maybelline usually rock their lippy ranges, fingers crossed that these will be something good! The range features a long wearing and highly-pigmented formula with a creamy consistency and opaque coverage. Only available in 5 shades though. A tad less if you're a follower of Maybelline's.

Max Factor Colour Elixir Gloss ($19.95/5 shades)
These glosses claims to go on smoothly [without the stickiness], combines mineral oil, candelilla wax, shine enhancers so hence, offers high pigmentation. Pigmented enough to wear alone, and lightweight enough to layer over a lipstick, they said.

Bourjois Volume Glamour Effect Push Up Mascara ($22/?)
Reminds me a lot of Benefit's Push Up products, heh. With an uplift brush, specifically designed for quick and easy applications, it's suppose to plump up and offer thickening (rather than lengthening, I assume). Buildable formula that won't weigh down and will last up to 16 hours, they said.

Ulta3 Advent Calendar ($24)
Nothing to add onto this except: Yay!!!!!!!

Rimmel Provocalips 16HR Kissproof Lip Colour ($17.95/8 shades)
I've swatched these here. Kiss proof, transfer proof, high impact colours, long-lasting lip colours. Comes with a lip gloss to seal. Double ended product.. Cute packaging though!

Skin Theory
Colour Theory's completely new skincare range. Quick mention only, I won't go through the details, okay?!

  • Daily Moisturising lotion with CoQ10 ($10/100mL)
  • Exfoliating Polish ($10/80mL)
  • Gentle Cream Cleanser ($10/100mL)
  • Eye Cream ($12/15mL)
  • Night Cream with CoQ10 ($12/50mL)
  • Gentle Foaming Skin Cleanser ($10/100mL)
  • Total Care Anti-Ageing Cream with CoQ10 ($12/50mL)

Ahhhhhhhhh. That's all for this month! As per usual though, fill this poll:

I'd like to try Rimmel's Provocalips.. and Maybelline's Superstay Megawatt. I will definitely look out for a nice sale to snag a few of the Provocalips! 


  1. Oooh I like the look of that bronzing foundation! I wonder if we'll get it here... And those gel nail polishes look cool!

  2. Great round up. I'm tempted by some of the products, but have my mind on some of the Nude By Nature Xmas packs and the new Hourglass Blush Palette.

  3. I really wanna try the the Loreal brow thingy


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